Fed only by cash injections from the top 10 players with supreme ego's who (of the 10 players left) must remain in that top 10.
I know there are a bit more than 10 players left if you consider the new meat that joins ongoing. The point is that you continue to fight (deposit and pay UKEN) to get to the top 5 prizes. Even a chimp would have figured it out by now.
Rats in a maze... maybe one day you will find the cheese. The "exiting new additions" should be near ready...
Good luck with your life wasting glory, 18 hours per day week after week is defiantly worth it.